Digital Marketing

Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It involves various strategies and tactics aimed at reaching and engaging target audiences through online platforms, such as websites, search engines, social media, email, mobile apps, and more. Digital marketing leverages the power of the internet to connect businesses with potential customers and drive measurable results.

If you’re looking for a foundation digital marketing course, there are several options available online that can provide you with a solid understanding of the key concepts and strategies in digital marketing. Here are a few popular courses that you can consider

Digital Marketing Syllabus

Introduction to Digital Marketing

• What is digital marketing?
• The importance of digital marketing
• The different types of digital marketing
• The benefits of digital marketing
• The latest trends in digital marketing

Search Engine Optimization (SEO)

• How search engines work
• Keyword research
• On-page SEO
• Off-page SEO
• Technical SEO

Search Engine Marketing (SEM)

• Pay-per-click (PPC) advertising
• Google Ads
• Microsoft Ads
• Display advertising
• Retargeting

Social Media Marketing (SMM)

• The different social media platforms
• How to create a social media strategy
• How to create engaging social media content
• How to measure the results of your social media marketing efforts